This compulsion to buy ever new things, not out of any need, not because the newly acquired item is better, but because this allows us to project a better image of ourselves, and gives us a psychological satisfaction (that we fit, that we ‘are‘) — is at the heart of what consumer driven capitalism is all about.
It is not having or possessing in itself that satisfies us, but the image that, through this having, we are able to project to others, is what we ultimately seek. Advertisers did not so much create this need as exploit it, and therefore amplify it. We are, each of us, an “influencer.” But the questions is: at what point does the image we project of ourselves meet with actual life, with the reality of our emotions and intellectual capacities, with the sum of our life and its potential?
To be is not so much to have, but to be able to project the image that fits, the image that insures our identity and social standing and recognition. But it is a mirage we are only attaching ourselves to, an illusion. We are nothing more than a whiff of smoke that the softest breeze will dissipate.